Payyup is more than just a brand; it's a movement, and a celebration of culture. With their sound and contemporary streetwear, Payyup The Drip Co aim to connect our sound and our style, to resonate with indigenous people, and communities far and wide.

As brothers from the Waikato, Rawiri "MYZR" Pickering and Taipari "Icepro" Waaka pour their passion into every beat, and every design. Our first music release is set for the new year, whilst our upcoming merch drops further express Payyup’s individuality, and boldness.

At Payyup The Drip Co, we invite you to experience innovation in streetwear. Every collection is crafted with a commitment to quality, ensuring our pieces not only look good but feel amazing. We believe that fashion and music should speak to who you are—unique, authentic, and unapologetically YOU.

Stay ahead of the game and join us on Instagram, TikTok, and Facebook to follow our journey and be part of the Payyup family. Let's redefine fashion & media together.